Description

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value. Recent pharmaceutical pricing decisions have reflected uninformed, emotional, and short-term thinking. Elements of Pharmaceutical Pricing shows you how to avoid these kinds of decisions, helping you refine your pricing skills and increase your firm’s profitability by:

• showing you how to determine the value of a pharmaceutical product
• outlining a pricing philosophy that addresses the politics and problems you’ll encounter
• tracing the pricing research process
• examining the role of price in the decision to purchase, prescribe, or use pharmaceuticals
• addressing the challenges facing the industry in the future

As Dr. Kolassa explains in the Foreword, Elements of Pharmaceutical Pricing aims to “help create within [pharmaceutical] firms, and the industry, something that has been long overdue–the ability to ‘price on purpose,’to make pricing decisions that are less emotional and more informed. This volume does not contain all the answers, but I believe it does pose many of the right questions, to help those charged with pricing to make informed decisions, to understand the likely implications of their pricing actions before taking them. This information should lead to better, more profitable pricing in the industry.”

Langue

en

Version

Couverture rigide

Date de sortie initiale

19 septembre 1997

Nombre de pages

130

Illustrations

Non

Personnes impliquées

Auteur principal

E. M. (Mick) Kolassa

Deuxième auteur

E. M. Kolassa

Coauteur

Eugene Mick Kolassa

Editeur principal

Haworth Press Inc

Informations sur le fabricant

Nom du fabricant

Easy Access System Europe Oü, 16879218

Adresse du fabricant

– 10621 – – EE

Adresse électronique du fabricant

[email protected]

Informations sur le fabricant

Les informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Hauteur de l’emballage

229 mm

IA générée

Non

Largeur d’emballage

148 mm

Largeur du produit

148 mm

Livre d‘étude

Non

Longueur d’emballage

210 mm

Longueur du produit

210 mm

Poids de l’emballage

385 g

Police de caractères extra large

Non

EAN

EAN

9780789003331

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Économie et Finance

Livres de gestion

Ventes et Marketing

Étude de marché

Livres

Livre, ebook ou livre audio ?

Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Hardcover