Description

Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies – from tech companies to football clubs – to demonstrate the relevance of key economic concepts and theories to business. Clear and insightful, it is packed with current data and innovative features to bring the subject to life for students. This edition is thoroughly updated to include coverage of topics such as market failure, austerity, international trade and Brexit.

The ideal textbook for undergraduate students studying economics on business and management degrees and for use on MBA courses.

New to this Edition: – Up-to-date coverage of important topics – A new appendix on the Aggregate Demand-Aggregate Supply (AD-AS) model in Chapter 9 – A wealth of new case studies and examples, for example, on US trade policy, the challenges involved in the UK leaving the EU, and the money supply in India

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/economics-for-business-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

LangueenVersionlivre numériqueDate de sortie initiale30 janvier 2020Format ebookEPUB3IllustrationsNon

Personnes impliquées

Auteur principal

Chris Mulhearn

Deuxième auteur

Howard Vane

Coauteur

James Eden

Editeur principal

Bloomsbury Academic

Options de lecture

Lisez cet ebook surOrdinateur de bureau (Mac et Windows)iOS (smartphone et tablette)Windows (smartphone et tablette)Lecteur électronique KoboAndroid (smartphone et tablette)

Informations sur le fabricant

Informations sur le fabricantLes informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Livre d‘étudeNonPornoNonÉdition4

EAN

EAN9781350306189

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Économie et Finance

Livres de gestion

Économie

Livres

Livre, ebook ou livre audio ?

Ebook

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

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