Digital Innovations for Customer Engagement, Management, and Organizational Improvement

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Discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. The book features research on a range of topics, including consumer engagement, e-commerce, and learning management systems. Over the past several years, digital technologies have reestablished the ways in…

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Description

Discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. The book features research on a range of topics, including consumer engagement, e-commerce, and learning management systems. Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success. Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students. LangueenVersionCouverture rigideDate de sortie initiale12 juin 2020Nombre de pages278IllustrationsNon

Personnes impliquées

Auteur principal

KAMALJEET SANDHU

Rédacteur en chef

Kamaljeet Sandhu

Editeur principal

Business Science Reference

Informations sur le fabricant

Nom du fabricantLibri GmbHAdresse électronique du fabricant[email protected]Informations sur le fabricantLes autres informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Hauteur de l’emballage279 mmLargeur d’emballage216 mmLargeur du produit216 mmLivre d‘étudeNonLongueur d’emballage279 mmLongueur du produit279 mmPoids de l’emballage980 gPolice de caractères extra largeNon

EAN

EAN9781799851714

Sécurité des produits

Opérateur économique responsable dans l’UE

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Anglais

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Hardcover

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