Description

Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth.

Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective.

This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can’t work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas.

What You’ll Learn

• Build a website that serves as the hub of your marketing
• Establish a content promotion plan that puts your content in front of the right audience
• Develop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing
• Create effective content in a timely manner with the resources you have available
• Track what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns

Who This Book Is For

The primaryaudience is B2B small business owners and B2B small business marketing leaders.

LangueenVersionlivre numériqueDate de sortie initiale01 décembre 2022Format ebookEPUB3IllustrationsAvec illustrations

Personnes impliquées

Auteur principal

Andrew Schulkind

Editeur principal

Apress

Options de lecture

Lisez cet ebook surLecteur électronique KoboiOS (smartphone et tablette)Windows (smartphone et tablette)Ordinateur de bureau (Mac et Windows)Android (smartphone et tablette)

Informations sur le fabricant

Informations sur le fabricantLes informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Livre d‘étudeNon

EAN

EAN9781484287415

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Livres de gestion

Organisation de l’entreprise

Entrepreneuriat

Ventes et Marketing

PME et Indépendants

Image de marque

Marketing en ligne

Livres

Livre, ebook ou livre audio ?

Ebook

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

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