Description

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:

• Defining your company’s identity
• Developing logos and taglines
• Launching your brand marketing plan
• Managing and protecting your brand
• Fixing a broken brand
• Making customers loyal brand champions

Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards. LangueenVersionBrochéDate de sortie initiale06 décembre 2006Nombre de pages384IllustrationsNon

Traduction

Titre originalBranding for Dummies

Personnes impliquées

Auteur principal

Bill Chiaravalle

Deuxième auteur

Barbara Findlay Schenck

Coauteur

Barbara Findlay Schenck

Editeur principal

John Wiley & Sons

Informations sur le fabricant

Informations sur le fabricantLes informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Hauteur de l’emballage21 mmLargeur d’emballage188 mmLivre d‘étudeOuiLongueur d’emballage234 mmPoids de l’emballage582 gPolice de caractères extra largeNonPornoNonÉditionillustrated edition

EAN

EAN9780471771593

Sécurité des produits

Opérateur économique responsable dans l’UE

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Ventes et Marketing

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Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Paperback