Description

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brands unique genetic code; your Dimensional Nucleic Assets, from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your promotional efforts. Brand DNA will help you establish a foundation for success by defining your distinguishing brand attributes: VALUES, STYLE, DIFFERENTIATORS, and STANDARDS upon which to create competitive advantage and build your authentic brand. It is the foundation that enables you to: Cultivate a unified, inspired, and engaged employee culture that supports your brand 100% and shares common core values and performance standards Create consistent brand experiences that win customers for life Adapt your business strategy and set the rules for doing business Establish the basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees Create long term growth and sustainability for your business Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction and competitive advantage LangueenVersionBrochéDate de sortie initiale30 avril 2010Nombre de pages240IllustrationsNon

Personnes impliquées

Auteur principal

Carol Chapman

Deuxième auteur

Suzanne Tulien

Editeur principal

Iuniverse

Informations sur le fabricant

Informations sur le fabricantLes informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Hauteur de l’emballage13 mmHauteur du produit13 mmLargeur d’emballage152 mmLargeur du produit152 mmLivre d‘étudeOuiLongueur d’emballage229 mmLongueur du produit229 mmPoids de l’emballage327 gPolice de caractères extra largeNon

EAN

EAN9781450220637

Sécurité des produits

Opérateur économique responsable dans l’UE

Afficher les données

Vous trouverez cet article :

Catégories

Livres de gestion

Ventes et Marketing

Livres

Livre, ebook ou livre audio ?

Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Paperback