Description

This book delves into the emerging field of tourism lifestyle entrepreneurship exploring its unique characteristics, challenges, and contributions to the tourism industry and broader economy. Designed for both academic researchers and aspiring entrepreneurs, this book provides a nuanced understanding of the motivations, innovations, and sustainability practices that define this sector. It examines the distinct qualities that set lifestyle entrepreneurs apart from traditional business owners, highlighting their pursuit of personal fulfilment and work-life balance alongside financial success.

The book covers essential topics such as the crucial role of human and social capital, stakeholder engagement, and community involvement in fostering innovation and sustainable growth. A significant focus is placed on sustainability showcasing how lifestyle entrepreneurs are integrating environmental and social responsibility into their business models, contributing to a more ethical and sustainable tourism future. The book also addresses the specific marketing and promotional strategies employed by these entrepreneurs to establish a unique identity, differentiate themselves in a crowded market, and contribute to the development of their chosen destinations. It also features real-world case studies illustrating practical applications of concepts and discussion questions to encourage critical thinking.

LangueenVersionlivre numériqueDate de sortie initiale16 avril 2025Format ebookEPUB3

Personnes impliquées

Auteur principal

Álvaro Dias

Editeur principal

Springer

Options de lecture

Lisez cet ebook surOrdinateur de bureau (Mac et Windows)Lecteur électronique KoboAndroid (smartphone et tablette)iOS (smartphone et tablette)Windows (smartphone et tablette)

Informations sur le fabricant

Informations sur le fabricantLes informations du fabricant ne sont actuellement pas disponibles

Autres spécifications

Livre d‘étudeNon

EAN

EAN9783031893919

Sécurité des produits

Opérateur économique responsable dans l’UE

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Catégories

Hommes et société

Livres de gestion

Sociologie

Entrepreneuriat

Sport et Loisirs

Livres

Livre, ebook ou livre audio ?

Ebook

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Sur quel secteur

Horeca & Services