Description

Awesome To-do List Hire awesome people at every level of your business Listen to your customers Create amazing content that goes viral Reach the Third Circle Own up to mistakes and continue on being awesome Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you’re building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re-recruit your employees, recourt your customers, and spice up an old brand. Wield these awesomely effective tools, and ensure that your business remains awesome . UnAwesome To-do List Set massive budget for that unawesome billboard ad (don’t forget QR code!) Ignore your customers when they reach out to you Also, layoff customer service department Don’t forget to add pop-ups to the website! Definitely need animation, with music, something loud In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don’t use them carefully. The Book of Business UnAwesome recounts many cautionary tales of companies that did it all wrong. Learn from other businesses’ mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before. LangueenVersionCouverture rigideDate de sortie initiale28 septembre 2012Nombre de pages272IllustrationsAvec illustrations

Personnes impliquées

Auteur principal

Scott Stratten

Deuxième auteur

Alison Kramer

Editeur principal

John Wiley & Sons Inc

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Hauteur de l’emballage25 mmHauteur du produit25 mmLargeur d’emballage162 mmLargeur du produit152 mmLivre d‘étudeOuiLongueur d’emballage240 mmLongueur du produit229 mmPoids de l’emballage464 gPolice de caractères extra largeNonPornoNon

EAN

EAN9781118315224

Sécurité des produits

Opérateur économique responsable dans l’UE

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Livres de gestion

Ventes et Marketing

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Livre

Disponibilité

Disponible à l’adresse suivante

Langue

Anglais

Type de livre

Hardcover