Description

This book is the outcome of an idea, and the idea is very simple. It is that the best way to understand the dramatic transformation any idea can bring and to successfully bring ideas across, is to think of them as profound insights and moments of clarity often disguised as wit, captured in one single Quote.

Ideas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.

To feel the impact a Quote can have, here are three Choice Quotes from this book:

‘Pessimist: One who, when he has the choice of two evils, chooses both. – Oscar Wilde’

‘There’s no attempt to manipulate the audience. We made our choice at the start. – Stephen Hopkins’

‘From my time in Health I know that choice empowers people lives. – John Hutton’

Three characteristics—one, contagiousness; two, the fact that little words can have big effects; and three, that insight happens not gradually but at one dramatic moment, using the right profound words—are the same three principles that define how an idea takes off, or a product goes viral.

Of the three, the third, profound, trait… is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why some ideas stick, some changes last, some words leave an impression, and others don’t.

This book will give you the opportunity to find that right Quote that can change it all.

LangueenVersionlivre numériqueDate de sortie initiale17 février 2016IllustrationsNon

Personnes impliquées

Auteur principal

Callie Peck

Editeur principal

Emereo Publishing

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Lisez cet ebook suriOS (smartphone et tablette)Windows (smartphone et tablette)Android (smartphone et tablette)Lecteur électronique KoboOrdinateur de bureau (Mac et Windows)

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Autres spécifications

Livre d‘étudeNon

EAN

EAN9781489158260

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Opérateur économique responsable dans l’UE

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Anglais

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